he ability to maintain your business’s standards is one of the best indicators of long-term success. Business owners can be under pressure to lower their standards for two main reasons: when conditions are abnormally bad or when they’re abnormally good. If revenues and profits are down, some business owners can’t resist the temptation to lower their standards. They believe that things will soon turn around, and they should do whatever they can in the meantime to survive—including lower the quality of their offering.
Why You Should Resist The Pressure To Lower Your Standards
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