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As we enter the Christmas season, many business owners want to display their gratitude to customers and employees by showering them with generous gifts. During this tough economic environment, making the extra effort to display appreciation will be duly noted. Yet many business owners fail to realize that the IRS takes a [...]
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Continue ReadingIn small companies across the United States, it’s not uncommon for two or even three languages to be spoken during the normal course of business among the employees. This reflects the larger demographic trends across the country: We are becoming more diverse and assimilation by new immigrants is taking longer than [...]
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Continue ReadingScam artists and fraudsters understand human nature very well. They manipulate our fear and our greed to take our money.
As someone who has been the victim of a scam, I know firsthand how these people can read our weaknesses and adapt their pitch to get what they want. In hindsight, and with more [...]
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Continue ReadingGoogle, Inc. recently announced the launch of a new premium version of Google Analytics. Unlike the standard version, it carries a hefty annual fee.
Web-based transactions represent a larger portion of a company’s lead generation, revenues and profits, so having more robust tools to measure the performance of websites is critical for [...]
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Continue Readinghe ability to maintain your business’s standards is one of the best indicators of long-term success. Business owners can be under pressure to lower their standards for two main reasons: when conditions are abnormally bad or when they’re abnormally good. If revenues and profits are down, some business owners can’t resist [...]
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Continue ReadingBlack Friday is only a day away and the anticipation among retailers and consumers is building to a fever pitch. During last year’s Black Friday weekend over 138 million consumers ventured out in search of deals, discounts and door busters. According to the National Retail Federation, 152 million consumers plan to [...]
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Continue ReadingMany small businesses have a cash cow customer, that is, a buyer who generates a significant portion of the company’s revenues. Oftentimes, these customers renew contracts without much effort, generating a stream of reliable cash flow—until, of course, a competitor zeroes in on the client with the intent of taking the [...]
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Continue Readinghen experts discuss the power of technology for business growth, they usually talk about feats like selling to customers on the other side of the planet. This use of technology is very effective if your goal is to grow beyond your naturally-defined borders, but there are millions of successful businesses that [...]
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Continue ReadingNot every business owner is a natural born sales person. For some people, selling is only marginally more enjoyable than a root canal. I believe that selling is a skill that can be learned. For the most part though, the people that need to learn it prefer not to do so.
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Continue ReadingThe most effective types of marketing programs that exist are those that cost nothing, or next to nothing, and are proven to work. It’s almost as good as having a cash printing machine. While most marketing techniques don’t fall into this category, there is one which does: customer referrals.
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I can teach you proven strategies for growing sales and for raising money from investors. I founded EcoFin Media, Trans 24/7 and Proximo International.
