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As the economy continues its precarious path forward, consumers and business customers maintain a price-conscious attitude. Many large companies have made the decision to use price reductions, sales and rebates to increase (or maintain) unit sales. This tends to cause a great deal of grief to small business owners who [...]
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Continue ReadingWinning competitive bids for government contracts is very challenging. The bidding process is long and complicated; the reporting requirements are onerous and the competition is intense. Despite the challenges, government contracts are great. The government always pays. Good performance leads to more contracts.
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Continue ReadingOne of the challenges of growing a company is satisfying the voracious appetite for cash that growth requires. The faster the growth, the greater the supply of cash needed to fund it. While many business owners try to fund this growth through internal cash flow generation (i.e. the cash generated from [...]
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Continue ReadingAs we get deeper into second half of 2011, many companies are taking a closer look at their capital-raising strategies. Some are expressing interest in an Initial Public Offering (IPO) of their securities. Whether or not your company should seriously consider an IPO and whether it is appropriate to pursue one [...]
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Continue ReadingThe most effective types of marketing programs that exist are those that cost nothing, or next to nothing, and are proven to work. It’s almost as good as having a cash printing machine. While most marketing techniques don’t fall into this category, there is one which does: customer referrals.
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Continue ReadingMy wife and I had dinner recently at a Thai restaurant close to our home. The place was absolutely packed—a testament to the quality of the food and the low prices. When the exasperated waitress brought our check it totaled $27.02—tax and tip automatically included.
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Continue ReadingI recently had dinner with a good friend whom I hadn’t seen in 18 months. A fellow entrepreneur, he surprised me with the news that he had started a new company in the energy sector, far different than has previous company in technology.
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Continue ReadingWhen you picture small business owners, what do you envision? If you envisioned a solo entrepreneur operating out of their home then you are right. The United States Bureau of the Census sent surveys to 2.3 million business owners across the country as part of the official “Survey of Business Owners.” [...]
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Continue ReadingAs the U.S. economy navigates a toxic mix of sluggish growth, high unemployment, rising inflation and trillion dollar budget deficits, increases in interest rates are a real possibility. Increasing rates are exactly what we don’t need. As interest rates go up, both consumers and businesses tend to spend less.
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I can teach you proven strategies for growing sales and for raising money from investors. I founded EcoFin Media, Trans 24/7 and Proximo International.