Posts tagged as:

sales

Post image for Calculating the True Worth of a Customer

Calculating the True Worth of a Customer

by Mike Periu on December 28, 2012

in Small business

Many business owners fail to understand the true potential value of a customer nor do they come close to realizing that value. It takes time, effort and resources to close a sale with a new customer.
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Post image for Affiliate Sales Model Making a Comeback

Affiliate Sales Model Making a Comeback

by Mike Periu on December 28, 2012

in Small business

Many websites that generate revenues primarily through advertising are having a difficult time staying relevant in the eyes of consumers. Web users have largely learned to ignore ads creating a vicious circle of more ads being displayed and in more obtrusive ways in order for website owners to meet their revenue [...]

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Acclaimed business author Philip Delves Broughton implores business owners to turn off their computers and meet people face-to-face to improve sales. Too many sales professionals have become too reliant on technology as an intermediary between themselves and potential customers.
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Post image for U.S. Holiday Sales Fall Flat

U.S. Holiday Sales Fall Flat

by Mike Periu on December 6, 2012

in Small business

Retail sales during the holiday season ending December 25th grew at a mediocre 0.7 percent compared to the same period last year, according to MasterCard Advisors SpendingPulse, the data tracking and analysis division of MasterCard.
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According to a recent study by Manta, many small-business owners are enjoying a cautious sense of optimism when it comes to holiday sales. If this does turn out to be a successful quarter—and so far the Thanksgiving holiday sales suggest it will be—it’s important to get your business ready to maximize [...]

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Simple Math That Will Close Deals

by Mike Periu on August 2, 2012

in Small business

During any sales process, there is always a point in time when you need to discuss price.  Hopefully you have previously discussed the general price range to make sure that you and your potential customer are at least within the same general range.
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El extremismo abunda en la cultura popular de hoy.  Pareciera que estamos atrapados en un círculo vicioso en donde el extremismo se premia y por lo tanto es correspondido o superado por los competidores. Y esto ocurre mucho en los negocios…
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Most people are familiar with “bait and switch schemes” where a retailer will advertise a well-known product at a ridiculously low price to lure buyers to the store. Once the eager customer comes running to buy the $25 flat panel television, they learn that the product is “sold out” and the [...]

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When small business owners have difficulty growing their sales, they often take one of three actions related to their process: change everything, change nothing or a hire a consultant. Any of those strategies could be the right approach for your business, but none make for a good first step.
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FOR IMMEDIATE RELEASE
Mike Periu discussed: Finance, Technology and the Latino consumer (keynote) for LatinVision Marketing to Latinos Banking & Finance
Contact: Media deskTel: 1.800.929.4402Email: media (at) ecofinmedia.com
Financial expert Mike Periu delivered a keynote at LatinVision Marketing to Latinos Banking & Finance.  Mike is a regular contributor to LatinVision Marketing to Latinos Banking & Finance. [...]

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