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El extremismo abunda en la cultura popular de hoy. Pareciera que estamos atrapados en un círculo vicioso en donde el extremismo se premia y por lo tanto es correspondido o superado por los competidores. Y esto ocurre mucho en los negocios…
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Continue ReadingMost people are familiar with “bait and switch schemes” where a retailer will advertise a well-known product at a ridiculously low price to lure buyers to the store. Once the eager customer comes running to buy the $25 flat panel television, they learn that the product is “sold out” and the [...]
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Continue ReadingWhen small business owners have difficulty growing their sales, they often take one of three actions related to their process: change everything, change nothing or a hire a consultant. Any of those strategies could be the right approach for your business, but none make for a good first step.
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Continue ReadingFOR IMMEDIATE RELEASE
Mike Periu discussed: Finance, Technology and the Latino consumer (keynote) for LatinVision Marketing to Latinos Banking & Finance
Contact: Media deskTel: 1.800.929.4402Email: media (at) ecofinmedia.com
Financial expert Mike Periu delivered a keynote at LatinVision Marketing to Latinos Banking & Finance. Mike is a regular contributor to LatinVision Marketing to Latinos Banking & Finance. [...]
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Continue ReadingBlack Friday is only a day away and the anticipation among retailers and consumers is building to a fever pitch. During last year’s Black Friday weekend over 138 million consumers ventured out in search of deals, discounts and door busters. According to the National Retail Federation, 152 million consumers plan to [...]
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Continue ReadingMany small businesses have a cash cow customer, that is, a buyer who generates a significant portion of the company’s revenues. Oftentimes, these customers renew contracts without much effort, generating a stream of reliable cash flow—until, of course, a competitor zeroes in on the client with the intent of taking the [...]
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Continue ReadingNot every business owner is a natural born sales person. For some people, selling is only marginally more enjoyable than a root canal. I believe that selling is a skill that can be learned. For the most part though, the people that need to learn it prefer not to do so.
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Continue ReadingAccording to the latest official statistics published by Facebook, the social networking website has over 750 million active users around the world. Fifty percent of their active user base is logged into Facebook on any given day. If your company has tried to use Facebook as a marketing channel to reach average [...]
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Continue Readinghis summer has been absolutely brutal for those seeking financial peace of mind. For small business owners who took time before this summer to budget and plan ahead for 2011 and 2012, that effort may have been a waste. Economic conditions have shifted so much that old plans may no longer [...]
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Continue ReadingI recently had coffee with the owner of a distribution company that has enjoyed success in the past and has been trying to rekindle sales. We were talking about the key challenges he faced trying to increase revenues given the current state of the economy and afterwards he invited me to [...]
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I can teach you proven strategies for growing sales and for raising money from investors. I founded EcoFin Media, Trans 24/7 and Proximo International.
