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Many websites that generate revenues primarily through advertising are having a difficult time staying relevant in the eyes of consumers. Web users have largely learned to ignore ads creating a vicious circle of more ads being displayed and in more obtrusive ways in order for website owners to meet their revenue goals.

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During any sales process, there is always a point in time when you need to discuss price.  Hopefully you have previously discussed the general price range to make sure that you and your potential customer are at least within the same general range.

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Most people are familiar with “bait and switch schemes” where a retailer will advertise a well-known product at a ridiculously low price to lure buyers to the store. Once the eager customer comes running to buy the $25 flat panel television, they learn that the product is “sold out” and the salesperson does everything they can to try and sell them something else at a much higher price.

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