It’s official–the United States Postal service will eliminate Saturday delivery.
After much speculation, it’s finally official—the USPS will no longer offer first class mail delivery on Saturdays beginning in August. This impacts letters, envelopes and small packages weighing up to 13 ounces. This step is part of their fight for survival, which includes reducing costs and eliminating unprofitable services. The USPS expects this decision to save approximately $2 billion per year. The USPS will still deliver packages on Saturday, as this service has shown significant growth over the past three years.
Small-business owners that rely on first class mail to reach existing and new customers will have to revise their strategy to take this decision into account. Consumers receiving mail from your business on Monday afternoon instead of Saturday morning may be less likely to see it and act on it. It’s best to start running tests now to see if mid-week delivery changes how your audience responds so you can find a viable solution before the August cutoff.
About Mike Periu
Mike is a seasoned executive with experience in small business finance and management. He is the founder of Proximo, LLC a leading provider of corporate, consumer and small business education and training services with an emphasis on finance and technology.
Mike Periu is also a leading national voice for individual empowerment through financial education and entrepreneurship. He has been interviewed over 500 times in national and international media, including NBC, Univision, CNN en español, Telemundo, HITN, TVE, RTE, SBS, MegaTV and others.
Mike writes regularly for American Express OpenForum, Yahoo! Finanzas and is a Huffington Post contributor.
Mike has degrees in Finance and International Business from Georgetown University. He is on the Board of Directors of the Council for Economic Education and was a Fellow at the Kauffman Foundation’s Labs for Enterprise Creation.