To be successful in the current market, you need to not only be good at what you do but a leader in your field. In fact, your customers need to associate your brand with a particular product, just like the British used to do with vacuums and Hoover, or we do with Band-Aids and medical dressing. Luckily, you can find some guidance on how to ensure your company leads the field in the post below.
First of all, if you want to be seen as a field leader by your customers and your competitors, then you need to get published. Of course, this used to be something that was only possible if your field of interest crossed paths with one that had a scientific research basis and was associated with an academic area.
However, this is no longer the case, because with the internet and blogging, and social media, there now exists a platform for just about anyone that has something available to say about a particular topic.
It is even possible to make videos for Youtube and host webinars as well. Events that will also enhance your company’s status as an expert in your field, and help you to become a real market leader.
Hosting regular webinars can be useful to secure your status as a field leader.
Host a trade show
Most businesses know the value of attending a trade show. It gets their product seen by the right demographic, and they can network, and get a look at what their competitors are up to as well. However, to make the most significant impact, forget attending a trade show, and think about hosting one instead.
Yes, that right, your brand will basically sponsor and be involved in the running of such an event, and so will immediately be associated as a market leader.
To achieve this, you will need to engage the services of a reliable corporate event planning company, though, as you don’t want your name to be linked to a show that was disastrous or substandard. Also, where possible, try to get your brand to be in the title of the show, or as a recognized partner, as this will get you much more recognition and coverage.
Lastly, if you want your brand to be known as a field leader, you will need to have positive reviews that are not coming directly from you. Many companies use independent sites, and social media for this, and a great way to enhance such a strategy and take it to the next level is to make the time to nurture superfans.
Superfans, for the uninitiated, are those folks that buy all of your products, and spend much of their spare time comparing items with other fans, trading, selling, and generally talking you up online.
Of course, what they do is act as brand ambassadors and introduce your products to people that might not be familiar with them. They also help you to stay relevant on social media too, as superfans can create quite a lot of interaction online. Something that will also help to boost your reputation as a leader in your field.