If you’ve recently just set up a new website for your business, or you’re just updating a previous one, there are many things that you’ll need to think about. You see, most people assume that it’s a simple few changes here and there that’ll make it current and on trend, but unfortunately, it isn’t as easy as that. There are so many things that go into a website, from the Information, to the headings, to the colour schemes, and the imagery and videography.
So you need to know exactly what to look out for when working on your site so that you’re doing all the right things and leaving out all the other things that are unimportant.
Here are some ideas to get you on the right track.
Ask for help
There is nothing wrong with asking for help if you’re struggling. A lot of owners don’t like the idea of this because they believe it means they’re not capable of doing the job themselves. But you need to realise that some people are better at things than others, so why not bring in a professional when need be? Advisors like James Arthur Ray will be able to give you all the necessary tools and advice that you need to get back on track.
When creating pages for your site, it’s very easy to go a little overboard and fill every page with as much information and imagery as you can because you want it to look busy and interesting. But in fact you may well be doing the opposite. If you have too many things going on at one time, your site will look messy and will be very hard to read and understand. Don’t be afraid of blank spaces – they’re your friend. They allow your page to breath and even draw attention to the more important things because they’re a lot easier to be spotted. So remember that less is more in a lot of cases.
Photos and videos
As you probably already know, the world is run through social media nowadays, and that’s all based around photos and videos. So if a potential buyer had the option of either watching a 30 seconds video to summarise what you’re about, or a 5-minute read – they’ll, of course, choose the video, because people are always in a rush nowadays. So while it’s very important you have things in writing, try not to lead with that foot, and instead, lead with the social media vibe full of snaps, boomerangs, and hashtags. You will soon draw a fair bit of attention to yourself this way.
Now you have a few ideas, have a think about what will work best for you, and don’t be afraid to try more than one thing. This will give you a better idea of what suits you and your business best.