Marketing is such an in depth topic to bring up. There’s so many ups and downs, twists and turns, and all manor of things that come with trying to create a good marketing campaign. But at the base of it all, marketing is the one thing that carries a business towards success. Of course it does work in conjunction with other areas, but it wouldn’t go as far as it’s able to go if it were not for marketing. Plus, marketing seems to be ever changing. From the basic radio and TV advert that businesses used back in the beginning of marketing, to the multiple different forms that we have thanks to the internet and social media. Now that we’ve come so far, and there are just so many different options in marketing, we can understand why so many different companies are using it in so many different ways. But, as much as we know about marketing at the minute, there are probably some things that you just don’t know. These are the things we want to talk to you about today. If you could benefit from marketing tips and knowing what to avoid, carry on reading now!
TV & Radio Aren’t Dead!
There are so so many forms of marketing at the minute, that some get a bit more attention than others. What we don’t think gets enough attention lately is TV and radio adverts. If you think about it, this domain is left for the big businesses of the world. You rarely ever see an advert for a small business that nobody has heard about. If you do, then a few weeks later you will notice people become more and more familiar with this brand until they eventually become well known. So you see, radio and TV marketing definitely isn’t dead, it’s just that people don’t seem to dabble in it like we think they should do. There’s the potential to earn so much custom from it if you just explore the opportunity. We get that’s more of a hands on marketing technique because you need to be able to come up with the advert that you want to run, and we get that it can be expensive. But if you can pull off a killer TV or radio advert, then we promise your sales will only go up and up!
Don’t Fall Into A Bad Trap
There’s good marketing, and then there’s bad marketing. And trust us, the last thing you want to do is get on the bad side of marketing. Because when it’s good, it’s really good. But when it’s bad, it has the power to completely ruin the reputation of a business. For example, mass email marketing is a technique used by so many different companies around the world. But have you ever received an email from a company that was so poor, you wondered if it was spam? If so many people were to think your company was spam, and your company was reported so many times for it, you could run the risk of a ban! Other techniques risk doing this as well if you don’t use them right. Plus, there’s now the whole situation of having to deal with pleasing everyone. You have to be so careful of what you’re putting on your marketing campaigns, that it can often ruin the vibe of what you were trying to achieve. Take H&M, a worldwide clothing brand. They ran a marketing campaign earlier in the year that got deemed racist, when that was never intended by the company. Always make sure considering every angle that people could criticise your business from. The best way of doing this is to do a little market research before you release products, services, and before you release your marketing campaign to the public. There are plenty of people out there who could quickly look at a potential ad for you and give you the verdict as to whether it would be suitable or not.
You Should Always Be Doing These
There are some marketing techniques that are just the bread and butter of the marketing world. Without them, you wouldn’t really be doing your marketing any justice. But the worst thing is, there’s all these great marketing techniques out there, but it’s not always the case that businesses are using them. In fact, some companies just stick to the techniques that are going to be cheapest for them, rather than the ones that are going to make them the most money. However expensive it might be, it’s always worth trying to better tactics such as SEO. SEO is favoured amongst so many different companies because it’s just so good at getting results. Having a read through this SEO blog will give you a bit of an insight into how it works, and how it could benefit your company. But the best thing you can do is play around with techniques like SEO, PPC, and social media marketing. Social media marketing is obviously the cheapest, but it can often be the most effective when you use it with techniques such as SEO. Our final note for this section would be to just make sure you’re not worried about spending money on your marketing, because it will always pay off in the end.
It Can Run Companies Into The Ground
It most definitely can run companies into the ground for a few different reason. Reason number one is that some people just get so involved with it all, they end up spending far much more money than the company can afford, and it can actually lead to administration for the company. Like we’ve said, some techniques can be a little bit expensive, so make sure you’re always setting a budget and sticking to that. The second reason being you can get your company website and email banned if you do spammy marketing, so always avoid that. And finally, it can completely ruin a companies reputation if a bad marketing campaign is done!