Appearances matter. When it comes to trusting a business, visuals can play a big part in making a business look professional and successful. Here are just a few key ways to improve your company’s image.
Your dress sense
The way you dress can say a lot about the way you run your business. It’s important to first match the formality – underdressing can say you’re not serious enough, whilst overdressing may tell people you’re too conservative for the role (in the case of creative jobs and entertainment jobs). In both cases, you should try to keep your clothes clean, crease-free and close-fitting. Adding branding such as logos to your clothing could be appropriate in some cases for making you more identifiable, but may not be suitable in formal roles.
It’s possible to use accessories to make you look more credible by showing a sense of organisation. For example, a wristwatch suggests you’re time-efficient and an umbrella shows you’re prepared for all eventualities. Meanwhile, you can also use colour psychology to give off certain vibes – blue is calming and builds trust, whilst red is fiery and helps you to be more persuasive.
Your work premises
It’s important that your work premises looks clean and organised, so that visitors think that your company is equally clean and organised. When it comes to keeping things clean, it could be worth hiring a commercial cleaning company such as Clean Group office cleaning to keep it to a consistently good standard. When it comes to organisation, it’s important to limit clutter – many companies have gone paperless simply to cut down on the amount of clutter in the office.
Your work premises should also look cheery to make it both a productive and welcoming space. Try to keep it well-lit and add some colour to the décor. Adding indoor plants can also be a nice touch for keeping a peaceful connection to the outside world.
When considering first impressions, it’s also important to take into account the look of your website – this could be the first introduction many customers have to your company. Modern websites are vibrant and tend to use large images and minimal text. Colours shouldn’t clash and fonts should be easily readable. As for navigation, you may want to ensure that information can be found in a logical place such as offering a navigation bar that’s divided into categories.
To ensure that your website looks good, it could be worth hiring a professional web designer to take a look at it – they may be able to suggest improvements to give your site more visual oomph.
If driving plays a big part in your job and you often meet clients in your vehicle, it could also be worth considering the appearance of this. Your vehicle needs to be in good conditions and it needs to look clean. You don’t have to drive something sporty and expensive – in fact, this can often come across obnoxious and some customers may assume that you overcharge for your services.
Vehicles can be a great opportunity for on-the-go branding. Vinyl wrapping and roof signs are two of the most popular ways to display your company’s branding – you can find such services at companies such as Wrapping Masters.