Apperances

Apperances, News and updates

Utter the word “taxes” and you’ll get a shudder from most Americans across the country.

While the filing deadline for personal income taxes may not be until April 15th, both financial experts and your average Joe will tell you that this is one area where procrastination should be avoided at all costs.

For Latinos, who are not always known for their punctuality, now is when they should be getting their financial affairs in order, experts say.

Apperances, News and updates

Tax season is here, and with it might come new questions about your taxes or financial situation. One of the most common misconceptions among members of the Hispanic community is that you need to pay someone to prepare your taxes in order to get your biggest refund.

Mike Periu

This can be very costly in terms of time and money. You work hard for your money and deserve to keep every penny of it.  By filing your taxes online with TurboTax, you could save an average of $100 or more over going to a tax store.

For this reason, TurboTax gives you the opportunity to learn how to take control of your financial future during a free webinar this upcoming Tuesday, February 26. The session will be led by Mike Periu, a financial expert with more than 14 years of experience in the Hispanic community.

He will share tips on how you can start taking control of your finances, starting with filing your own taxes by the April 15 deadline. Mike will also answer live questions during the webinar.

This webinar will only be in Spanish. To access it, follow these steps:

1. Go online next Tuesday, February 26  at 7:00 p.m. EST (6:00 p.m. CST / 4:00 p.m. PST)

2. Click on the following Webex link:

https://turbotax.webex.com/turbotax/onstage/g.php?d=667940175&t=a

3. Follow the instructions on the screen and enter your city, name and email.

4. Depending on your computer settings, Webex might ask your permission to install free and safe software.

We know you work hard to earn your money, so don’t miss the opportunity to learn how to keep more of it by taking control of your financial future.

Interviewer’s Note: Nearly all of my Twitter interviewees stress the importance of delivering value to their follows, and today’s interview with Mike Periu goes a step further: his company, Proximo International delivers educational content to their clients and followers.  Today’s interview discusses that, and how he uses a strategy of how Twitter amplifies content to his 40,000 followers.

Hello Mike, welcome to the Pluggio Blog!  How do you describe your business?

Proximo International develops high-quality, engaging educational content on behalf of our clients.

How do you distinguish yourself from competitors?

Consumers are bombarded with advertising messages and many have grown immune to them. We provide a compelling alternative to marketers – instead of advertising, teach them something of value. This sends the message that you care about your customers and potential customers.  It will raise awareness among potential customers and reinforce your brand among existing customers.

It’s a win-win situation all around. We are experts in developing educational content that is interesting and engaging.

Why did you create the company?

Education has always been my passion. I started this as an informal hobby but early success made me realize that there was tremendous potential to do this as a business. What better way to make a living then doing what you love and helping people in the process?

I agree!  What role does Twitter play in your business?

Twitter is a relatively new channel for us.  We have been active for under 2 years.  Currently it serves as a broadcasting tool to reach a large audience via tweets and retweets. We are now transitioning into user engagement, which is a richer application of Twitter.

What impact or change have you seen due to Twitter/social marketing?

We can know in very little time what content resonates with consumers. It allows us to refine our messaging and delivery and track responses in almost real time.

Are there any of your accomplishments with social marketing that you are particularly proud of?

Managing a bilingual Twitter account.  We work in both English and Spanish.

39,000 people following you- wow!  How did you build your following?  What kinds of people/businesses are they?

Because our areas of expertise are personal finance, entrepreneurship and information technology we really reach a broad audience.  These three areas (or at least one of the three) are of interest to almost anyone.

How will you choose who you will follow?  What do you look for in a follower?

Ideal followers have a larger following than we do, retweet content and stay on message.

What strategies did you use for social marketing (either online or offline)?

Our main strategy at the moment is to amplify the content.  We create hundreds of content pieces per month (blog articles, videos, audio spots, tutorials etc) and look for multiple opportunities to expand our reach.

What worked for you?

Twitter and Linkedin.

What didn’t work for you?

Facebook has yet to prove an effective channel for us at generating new business.

If you could go back to when you first began using social media, what is one thing you would have done differently?

Begin engagement immediately rather than use as a broadcasting mechanism.

What does Twitter do for you that nothing else can do?

Provide instant feedback on the resonance of a particular piece of content.  Reach people that we typically would not be able to reach.

What lessons have you learned about Twitter and online marketing?

It’s difficult to predict what content will be effective and resonate; it’s more about trying different things

Follow Mike on Twitter here.

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Do you use social media in a unique way for your work, career, or industry?  If so, would you like to be featured in one of our interviews?  Email us and tell us what do you.

Become a follower of us on Twitter at: @Tweets4SmallBiz

For my posts about topics in small business and entrepreneurship,  follow my updates via RSS here

http://blog.plugg.io/2012/09/05/twitter-amplify-content-interview-mike/

FOR IMMEDIATE RELEASE

Mike Periu discussed: Preparándose para un mundo de guerras cibernéticas

:PRContact:

Financial expert Mike Periu appeared on CNN en Español.  Mike is a regular contributor to CNN en Español. This time he presented: Preparándose para un mundo de guerras cibernéticas

FOR IMMEDIATE RELEASE

Mike Periu discussed: Financial Forecast – Strategies for Small Business to Prosper at the Craft & Hobby Association Winter Conference

:PRContact:

Financial expert Mike Periu appeared at the Craft & Hobby Association Winter Conference.  Mike is a regular contributor to the Craft & Hobby Associationl. This time he presented:  Financial Forecast – Strategies for Small Business to Prosper.

FOR IMMEDIATE RELEASE

Mike Periu discussed: Financial concerns of Hispanics, and why life insurance sales in this market may be coming up short on The Wealth Channel

:PRContact:

Financial expert Mike Periu appeared on The Wealth Channel.  Mike is a regular contributor to The Wealth Channel. This time he presented:  Financial concerns of Hispanics, and why life insurance sales in this market may be coming up short.

Please watch the video by clicking on the following link: bit.ly/xhGZ8C

FOR IMMEDIATE RELEASE

Mike Periu discussed: La salud financiera de la época navideña on CNN en Español

:PRContact:

Financial expert Mike Periu appeared on CNN en Español.  Mike is a regular contributor to CNN en Español. This time he presented:  La salud financiera de la época navideña.  En esta época de fiestas, mucha gente gasta más de lo esperado. Consejos para no dejar en blanco su cartera.

Please watch the video by clicking on the following link:

http://cnn.com/video/?/video/spanish/2011/12/13/cafe-cnn-como-no-gastar-mike-pieru.cnn

FOR IMMEDIATE RELEASE

Mike Periu discussed: Finance, Technology and the Latino consumer (keynote) for LatinVision Marketing to Latinos Banking & Finance

:PRContact:

Financial expert Mike Periu delivered a keynote at LatinVision Marketing to Latinos Banking & Finance.  Mike is a regular contributor to LatinVision Marketing to Latinos Banking & Finance. This time his keynote was about:  Finance, Technology and the Latino consumer

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