The most profitable way to sell online

Family Partners Small business

Alibaba, the Chinese e-commerce giant expects to facilitate the sale of $420 billion worth of goods this year, up from $170 billion in 2012.  The company founded by Jack Ma in his apartment 15 years ago has become the largest online seller on earth, dwarfing companies like Amazon and eBay. Their main business – the Alibaba marketplace – connects small and medium sized businesses with buyers inside and outside of China. While Alibaba’s success is unique, the form part of a largely trend – namely … [Read more...]

Where will the economy be this fall?

financial markets

As the summer starts winding down, it’s a perfect time to evaluate the health of the economy. Chances are that your business will perform better if the economy improves. Knowing what will happen over the remainder of 2014 and 2015 will help you make better decisions related to pricing, sales, hiring and borrowing. You don’t need to be an economist or get bogged down in reams of data. Just focus on these 5 key signals: Interest rates Since the financial crisis of 2008 the Federal Reserve has … [Read more...]

How to make an extra $5,000 per month

earn 5000 dollars

Most consultants that I meet aren’t expecting to make $10 million per year offering their services. As professionals they want to make a healthy six-figure income. But the constraints on their time – both selling and executing their consulting – make it difficult to scale their businesses. They reach a sales-plateau with little hope of generating more revenues beyond that maximum level. This can lead to frustration and disenchantment; especially if that plateau isn’t enough to support the … [Read more...]

Should a small business barter?

small-business-barter

Cash is king but what do you do if your business needs something desperately and can’t afford it? Take a cue from the past and barter your way to what you need. Bartering has existed since the beginning of history, where people exchange goods or services. It predates the existence of money and is still used extensively today with billions of dollars worth of time and products changing hands every week. Should a small business barter to pay for what it wants? Should a small business barter … [Read more...]

Use big data for small business to crack the pricing code

big-data-for-small-business

Pricing is the most difficult element of a company’s marketing mix to get right. Few small businesses take a scientific approach to pricing, instead relying on trial and error as well as the owner’s gut. Slugging around with unscientific pricing experiments can easily cost a company thousands of dollars a month in lost profits. Even worse it can lead to lost customers that otherwise would have stayed if the proper pricing were used.  Up until recently, only very large companies could afford the … [Read more...]